Monday, October 20, 2014

Pacifica Cultural Productions Inc. Production Organization


Executive Producer


Teodoro Valencia, more popularly known to fellow journalists and readers as Ka Doroy, was a Filipino journalist, columnist, and an acknowledged giant in Philippine journalism during the 1960s and 1970s. His column entitled, "Over a Cup of Coffee," published in the pre-Martial Law Manila Times and Daily Express newspapers, was considered a must read during those years.





Project Director


Dr. Herminio Velarde, Jr. had studied Medicine in the University of the Philippines Diliman and graduated in 1942. He specialized in the New York Eye and Ear Infirmary where he was a Junior Assistant but does the job of a Senior Assistant for the House Surgeon in the Ophthalmic Department of the said institution in 1953.
He. was a doctor but an artist as well, for his mother was the daughter of the Composer- Conductor of the Famous Zarzuela “Walang Sugat” and “Minda Mora”. So, during his younger days, Dr. Velarde, Jr. would escape his medical profession to sing on the radio live on- air with his best friend- cousin, Miguel Velarde, Jr.
He showed his passion for music not only in his love for singing but he actually did a few compositions for two known zarzuelas. In “Walang Sugat”, he composed “Kalayaan, Ipaglaban” and for “Minda Mora”, “Gunita”. Not forgetting the UP Hymn of his department.


Production Supervisor


Joji Felix Velarde is a well- known danseuse and once a prima ballerina, chorographer and a top fashion model. After her ballet studies with Madame Albeit and Totoy de Oteyza, she won the Alicia Markova Scholarship for ballet excellence and studied abroad at the Ballet Arts Studio at Carnegie Hall, New York, the Rambert Academy in London, with Karen Marie taft in Madrid and with Julia Barashkova and Vitale Fokine in New York.
She choreographed the first Filipino show at Lincoln Center in New York City—“Giting Kayumanggi” and local musicals directed by Fr. James B. Reuters. On TV, she had produced and hosted “Sights and Sounds of Pacifica” and “Joji”.

Stage Director


Daisy H. Avellana, is an actor, director and writer. She is renowned as a National Artist for Theater. Born in Roxas City, Capiz on January 26, 1917. She has elevated legitimate theater and dramatic arts to a new level of excellence by staging and performing in breakthrough productions of classic Filipino and foreign plays and by encouraging the establishment of performing groups and the professionalization of Filipino theater. Together with her husband, National Artist Lamberto Avellana and other artists, she co-founded the Barangay Theatre Guild in 1939 which paved the way for the popularization of theatre and dramatic arts in the country, utilizing radio and television.
She has starred in plays like Othello (1953), Macbeth in Black (1959), Casa de Bernarda Alba (1967), Tatarin. She is best remembered for her portrayal of Candida Marasigan in the stage and film versions of Nick Joaquin’s Portrait of the Artist as Filipino. Her directorial credits include Diego Silang (1968), and Walang Sugat (1971). Among her screenplays were Sakay (1939)and Portrait of the Artist as Filipino (1955)

Musical Director


Miguel "Mike" Velarde Jr., is a composer, musical scorer and a movie actor.
He entered the University of the Philippines wherein he studied Medicine but did not finish his degree. He eventually pursued studying music. He financed his studies by working as a bus conductor after his father found out that he was not taking his medical studies seriuously. Dr. Antonio Molina and Ariston Avelino taught him his first lessons in harmony and composition. During this time, he enjoyed jazz and American popular tunes. He later got a job at a radio station wherein he was featured in programs such as "Sunrise Program" in the morning and "Stardust Program" at night. He then opened a jazz school and became song editor for the Philippines Free Press. Mike Velarde eventually went into writing Tagalog songs for the Filipinos wherein he later composed the song 'Ugoy-Ugoy 'Blues' which eventually brought him towards working with movies. He also had a jazz band named Mike Velarde's Jazztocrats. He later became the editor of the Literary Song Movie Magazine which was owned by the late Congressman Pedro Vera. During the Japanese Occupation, Mike Velarde began to write concertized arrangements of folk songs. He also became the musical director of the Avenue Theater and most of his arrangements became popular overtures.

Musical Score and Arrangements

Restituto Umali, better known as "Restie" Umali, is a composer and musical director whose main works are scores for motion picture.
He studied at the Jose Rizal College (JRC), wherein he earned a Bachelor of Science degree in Commerce. He was later exposed to 'pop' tunes during his performances with both the Mapa Orchestra and the JRC Band. He was a scholar of JRC for playing in the school band. He earned extra money doing band arrangements of various songs and pieces as well as composing short school songs. He also played double-basss professionally for radio programs and also for the dance orchestra of the Army and Navy Club. When World War II broke out, he began arranging for and conducting musical groups for stage shows and dance halls. He then took formal lesson in harmony, to broaden his musical horizon, under Felipe P. de Loen. He became a volunteer instructor teaching the double-bass at the University of the Philippines (UP). While at UP, he took up courses in composition and conducting. His mentors included Antonino Buenaventura, Bernardino Custodio, Lucio San Pedro, Ramon Tapales, and Lucrecia Kasilag. In 1957, he transferred to the UST where he handled chorus and instrumental and choral arrangement up to 1962. During this time, he also became a "ghost composer" that lasted for 14 years. In 1959, he eventually lost his anonimity and introduced himself as the musical director or movie scorer for the movie Cry Freedom. This set the path towards winning his first FAMAS award in 1964.

Lucio D. San Pedro is a master composer, conductor, and teacher whose music evokes the folk elements of the Filipino heritage. Cousin to "Botong" Francisco, San Pedro has produced a wide-ranging body of works that includes band music, concertos for violin and orchestra, choral works, cantatas, chamber music, music for violin and piano, and songs for solo voice. He was the conductor of the much acclaimed Peng Kong Grand Mason Concert Band, the San Pedro Band of Angono, his father's former band, and the Banda Angono Numero Uno. His civic commitment and work with town bands have significantly contributed to the development of a civic culture among Filipino communities and opened a creative outlet for young Filipinos.
 His orchestral music include The Devil's Bridge, Malakas at Maganda Overture, Prelude and Fugue in D minor, Hope and Ambition; choral music Easter Cantata, Sa Mahal Kong Bayan, Rizal's Valedictory Poem; vocal music Lulay, Sa Ugoy ng Duyan, In the Silence of the Night; and band music Dance of the Fairies, Triumphal March, Lahing Kayumanggi, Angononian March among others.

Col. Antonino Ramirez Buenaventura is a National Artist for Music was a renowned composer, conductor, and teacher. It was he who restored the Philippine Constabulary Band, reputedly the only military band that sounded like a symphony orchestra, to its former glory as one of the best military bands in the world. The band would later be renamed the Philippine Army Band.
Buenaventura promoted Philippine music by extensively using folk materials in his works. He recorded folk and dance music around the country with Ramon Tolentino and National Artist for Dance Francisca Reyes Aquino. Buenaventura composed the music and did the notations for the folk dances as researched by Aquino.

Production Consultant

Lamberto V. Avellana, director for theater and film, has the distinction of being called "The Boy Wonder of Philippine Movies" as early as 1939. He was the first to use the motion picture camera to establish a point-of-view, a move that revolutionized the techniques of film narration. Avellana, who at 20 portrayed Joan of Arc in time for Ateneo's diamond jubilee, initially set out to establish a Filipino theater. Together with Daisy Hontiveros, star of many UP plays and his future wife, he formed the Barangay Theater Guild which had, among others, Leon Ma .Guerrero and Raul Manglapus as members. It was after seeing such plays that Carlos P. Romulo, then president of Philippine Films, encouraged him to try his hand at directing films. In his first film Sakay, Avellana demonstrated a kind of visual rhythm that established a new filmic language.
Sakay was declared the best picture of 1939 by critics and journalists alike and set the tone for Avellana's career in film that would be capped by such distinctive achievements as the Grand Prix at the Asian Film Festival in Hong Kong for Anak Dalita (1956); Best Director of Asia award in Tokyo for Badjao, among others.
Avellana was also the first filmmaker to have his film Kandelerong Pilak shown at the Cannes International Film Festival. Among the films he directed for worldwide release were Sergeant Hasan (1967), Destination Vietnam (1969), and The Evil Within (1970).

Choral Master

Dr. Lois Florendo Bello is the founder of  Manila Concert Choir (MCC) in 1951, that has proven its mettle in the world of choral singing for the past fifty years. MCC continually recharges itself through second and third generation members who freely give of their time and energies to singing. It continues giving performances before all types of audiences ranging from the urban and rural poor, to church members, to the highest officials of the land.

Lyricist

Constancio Canseco de Guzman, acknowledged dean of Filipino movie composers and musical directors, grew up in Manila where he studied piano and composition under Nicanor Abelardo. He finished his BS Commerce degree at Jose Rizal College in 1928, and passed the certified public accountants board exam in 1932. He became the music director of movie production outfits like Sampaguita, LVN, Royal, Excelsior, Lea, and Tagalog Ilang-ilang. In 1948, his song “Ang Bayan Ko” and “Kung Kita’y Kapiling” bagged the gold medal at the Paris International Fair. The same song won for him the Awit Award for best Filipino lyricist.




Lighting (designs) and Technical Consultant

Teddy Hilado was the lighting director of The Philippine Cultural Center, and General Manager of Folk Arts Theater. Tainted by his association with President Marcos and his wife, he was replaced when Cory Aquino came to power. He is now an independent lighting engineer,  lighting not only theater, but architectural installations. He is also an actor, known for Dakpin si Pedro Navarro! (1963).





Production Manager and Stage Manager

Allan Vasquez Cosio (June 1941) has been a painter,sculptor, and a tapestry artist. He has done abstract paintings and is also a good portaitist in pastel. He has been largely influenced by Vasarely and Bridget Riley. He also drew inspirations from indigenous sources such as the Philippine banig (mat).
He is a prize winner for five consecutive years in the Art Association of the Philippines (AAP) art competition in 1975-1979 and the Baghdad International Art Festival in 1986. He had also won the grand prize and a British Council study grant in the AAP competition

Assistant Stage Manager

Jimmy Asensio is a lawyer- professoer by profession, but he is a more theatre man by inclination. He is an actor, director, production- stage manager molded in one cast, working for drama, opera, ballet, radio, and television for different groups in English, Pilipino and Spanish.

Wardrobe Mistress

Ivi Avellana-Cosio is a Philippine painter, printmaker, and photographer. She is especially known for her Baybayin series of acrylic paintings on canvas and handmade paper that make use of indigenous motifs.
She is the daughter of 2 National Artists of the Philippines: Lamberto V. Avellana (film) and her mother being Daisy H. Avellana (theater). She was therefore encouraged in all her artistic undertakings as she was growing up, including writing stories and essays and acting on stage, radio, and television.
Avellana-Cosio received a degree in Fine Arts from the University of Santo Tomas. She then went to the Philippine Women’s University for advanced courses, and attended the Contemporary Graphic Arts Workshop in Printmaking of Manuel Rodriguez Sr., a pioneer in Philippine printmaking. She began exhibiting her works in 1967. Since then her works have been exhibited in about 200 shows, including both solo and group shows. At times she has exhibited with her husband, painter and sculptor Allan Cosio. She has also won many awards and competitions including the Philip Morris Asean Award and the Araw ng Maynila Patnubay ng Sining at Kalinangan Award for Painting given by the City of Manila (1999)

Voice Consultant

Dalisay J. Aldaba was an Opera Singer, known as the great little butterfly in the Philippines. She was born on September 9, 1912, completed her piano course at the UP Conservatory of Music in 1936 and earned an Associate in Arts from the university in 1941. She obtained a Master of Arts in music, literature, and voice at the University of Michigan, USA in 1947. She was the director of the opera workshop and head of the Voice Department at the Philippine Women's University. Her singing debut was with the New York City Opera Company in the title role of Cio Cio San in Puccini's Madame Butterfly.
She founded the Opera Guild of the Philippines on December 22, 1969. The Manila Music Lovers Society named her the Opera Singer of the year in 1947.

Speech Consultant


Paraluman Aspillera, author, teacher, and newspaper journalist, specialized in the teaching of English and Tagalog. She was director of the Institute of Filipino Language and Culture at Philippine WomenAEs University and a professor of Pilipino and Philippine Literature at the Institute of Asian Studies, University of the Philippines. She wrote the popular daily column oYour Tagalog Column, o which appeared in the Manila Times, and authored many books and articles in both English and Tagalog. Mrs. Aspillera dedicated herself to promoting the national language and culture of her country through extensive travel in North America, Europe, and Asia, and served as executive secretary and director of the UNESCO-sponsored Akademya ng Wikang Pilipino.

Dr. Herminio Velarde, Jr., Project Director of Pacifica Productions, Ophthalmologist and Otorhinologist


Dr. Herminio Velarde, Jr. had studied Medicine in the University of the Philippines Diliman and graduated in 1942. He specialized in the New York Eye and Ear Infirmary where he was a Junior Assistant but does the job of a Senior Assistant for the House Surgeon in the Ophthalmic Department of the said institution in 1953.

He was the second doctor who studied ophthalmology in the New York Eye and Ear Infirmary after his father in the country where he rode a war navy ship to go to the United States since there was no planes during that time.













He took his grade school diploma from Ermita Elementary School and high school diploma in UP Diliman. In there, he composed the School Hymn of the Ophthalmology and Otorhinology Department of the said university.

He became a member of the oldest medicine fraternity in the Philippines, Phi Kappa Mu. He was noted for writing the fraternity song of the clad.


When he was an ophthalmic surgeon- professor- director of their department in the University of the East RM Medical Center, he produced a charity fashion show “Pacifica 1967” for a projected hospital- medical school Asian Eye Institute (AEI), where he was the brain behind it, that will serve as a training ground for young doctors and nurses. 

"This is killing my reputation at home, I'm becoming known as a producer instead of an eye doctor." said Dr. Velarde,Jr. in an interview by the Manila Times.
The institution will be equipped with professional doctors from America, Japan and the Philippines.

“My dream is to have an eye hospital for the poor in my country” said Mr. Velarde.


1965 Ms. Universe Aspara Hongsakula joined the said fund- raising event.

Dr. Velarde, Jr was married to Joji Felix Velarde, the prima ballerina, choreographer and a top model who also appeared along with other volunteer models who all came from well- to do families.



He even quoted that: " You could not just be a pretty face in the middle of poverty, you must be relevant to the society."


He has three children: Gigi, Bonbon, and Jay.

Two boys and one girl. Gigi is the eldest and is the one who pursued her mother and father's career in theater and ballet.

As a father, Dr. Velarde was very understanding and he exposed her daughter in theater like Walang Sugat and Minda Mora and fashion. In fact, even brought her in New York to study at John Robert Powers finishing a career course.



Dr. Velarde, Jr. devoted his life in serving the poor like his father. He served and cured for free in Hospital ng Maynila, Philippine General Hospital, St. Paul’s Manila Clinic and at Notre Dame Hospital in Baguio, where we found our Igorot tribal brothers and sisters bringing vegetables, fruits and chicken as payment for Dr. Velarde’s medical attention.

Dr. Velarde, Jr. was also almost a regular guest in the public service program, “Kapwa Ko, Mahal Ko”, where he gave advices on television for any eye, ear, nose and throat problems of our poor citizens and even offering a cure for free.

Dr. Velarde had difficulties in surpassing his father’s records as a doctor since they belonged to the same field.

His father, Dr. Herminio Velarde, Sr. was the personal doctor of President Manuel Roxas and President Manuel Quezon. He is also the one who organized the Knights of Rizal where he became the Supreme Commander.

Velarde, Sr. was also one of the founders of the Alagad ni Bonifacio. He received a Meritorious Service Award Posthumous in recognition of his distinguished and exemplary contributions in the field of Ophthalmology and Otorhinology for the enhancement of Medical Science and the betterment of humanity, given on December 21, 1966 by the UP College of Medicine.

Meanwhile, Dr. Velarde, Jr. had also built Makati Eye and Ear Clinic, earlier than the Makati Medical center. Aside form eye and ear specialist, the clinic were also studded with wide- ranging experts from different areas of health such as stomach, heart, brain, etc. coming both from  abroad and even local health experts.
Dr. Hermino Velarde, Jr. was a doctor but an artist as well, for his mother was the daughter of the Composer- Conductor of the Famous Zarzuela “Walang Sugat” and “Minda Mora”. So, during his younger days, Dr. Velarde, Jr. would escape his medical profession to sing on the radio live on- air with his best friend- cousin, Miguel Velarde, Jr., the composer of “Dahil Sa Iyo”, “Buhat”, “Kay Tagal Mong Bumalik Mc Arthur”, “Silayan”, and many others.


Mike Velarde’s Dahil Sa Iyo was the 1st tagalog song translated in English by the lettermen.

Dr. Velarde, Jr. was well- known as Tony because his voice sounded like Tony Bennett.


On that time, his heart was divided into two, the other half belong to Medicine and the other half was in the Arts. Maybe, it is because of the influence he got from his mother’s father, Maestro Fulgencio Tolentino.

Reconstruction of the lost music of Fulgencio Tolentino for Walang Sugat was done through the help of Mr. Pedrito Reyes, son of Don Severino Reyes, Dr. Herminio Velarde, grandson of Fulgencio Tolentino, Mrs. Consuelo Velarde, widow of Dr. Herminio Velarde, Sr. and daughter of the composer, Fulgencio Tolentino and with her only son alive, Dr. Augusto Tolentino and other relatives and friends and Mrs. Cely Tolentino- Kiener who is still alive in above hundred age. Composers Constancio de Guzman and Mike Velarde, Jr. composed additional songs as guided by the libretto.


a song added to the original libretto of
Walang Sugat, as composed by Dr. Herminio Velarde, Jr.
Dr. Velarde, Jr. showed his passion for music not only in his love for singing but he actually did a few compositions for two known zarzuelas. In “Walang Sugat”, he composed “Kalayaan, Ipaglaban” and for “Minda Mora”, “Gunita”. Not forgetting the UP Hymn of his department.

In his song “Kalayaan, Ipaglaban”, you would feel, see and hear that he is a man who treasures his freedom and a Filipino who is willing to die for his country.

The other song he did for “Minda Mora” talks about love and peace and that we must not kill each other for we belong to one country, one blood, and one family. Moro o Muslim, kapatid din natin.







He was one of the Presidents of the Bachelor's Club of the Philippines. He is one of those who suggested to give bags and goodies for the poor every Christmas at Luneta Park and the Bachelor's Club started the lighting of the Christmas Tree .



Aside from singing and composing songs, Dr. Velarde, Jr. was also known for being the best tango dancer of the Bachelor’s Club of the Philippines. In fact, Leonor Orosa Goquingco, national artist in creative dance, confessed in one of her interviews that Dr. Velarde is the one who encouraged her to perform for the Philippines in the Philippine- American Independence Day celebration in New York. She is actually shy to perform by herself but the doctor insisted that the Philippines must have a representative in the said celebration. To convince her, Dr. Hermino Velarde, Jr. offered to performe with her as her partner in the dance “tinikling”.  The performance made the dance well- known in the world as a trademark of the country and personally, for Goquingco, it was the start of her dancing career and this was all made through the insistent effort of Dr. Velarde.

He also organized a band of doctors who would play during the celebration of the liberation and in different fiestas which was a celebration of the eucharist.

He was also noted for organizing the first World Ophthalmology Congress to be held in the country.

Dr. Velarde also started the rejuvenation clinic in the Philippines, where he brought the stem cells from Germany to prolong and improve the human body functions in 1977. 

But of course, the Filipino people were not ready for this yet so the idea of rejuvenation was rejected by many. It was  just accepted recently and today everybody is into it, in fact, the Senate was questioned for allocating a big amount for the research of stem cells though Dr. Velarde bring this to the country for free. Today,  you hear of it and its price is sky high.

He also introduced the building  of Condominiums in the country. He actually wanted to build the Pacifica Condominium, “a city within a city”, he says. “You have the sports complex, grocery, parlor, health club, etc inside a building and you need not to travel far. But again, the Filipinos were still into their big houses and could not imagine themselves living in a box, so they say.”

According to her daughter, Gigi Felix Velarde, Dr. Velarde Jr. was born too early for his time. This is clearly evident on how he imposed innovations yet is unappreciated during those days.



As you can see, Dr. Velarde, Jr. was not only a doctor, he was also a singer, tango dancer, composer, cheerleader in UP, freedom fighter, producer, and a director in his own rights and we can say that indeed, he is a man with a vision, improving Filipino lives, a man who takes pride in being a Filipino.